Thursday, May 17, 2012

Starbucks Moment

The anthropology student in me was having fun analyzing people at Starbucks.  I was a few people away from the register and I knew I would have a few minutes wait, so I was entertaining myself.

The woman in front of me was wearing a long tee shirt and fitness leggings.  I figured she must have come from the gym, and I peeked at her shoes.  She was wearing little slip-on shoes, rather than trainers, and she had a long white scarf wrapped around her neck.  As I looked more closely at the design, I realized the purple pattern also had the symbol for OM worked into it.  Between the shoes (not good for a high impact class) and the OM, I guessed that she must have been at a yoga class.  I started thinking about how effectively Starbucks does its advertising, and I thought, "OM...Yoga...She's going to order a chai tea."

She ordered a chai tea.  :)

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